🔹 MODULE 1: Introduction to Graphics Design, Digital Marketing & AI

Objective: Understand the fundamentals and career opportunities.

Topics Covered

• What is Graphics Design?
• Principles of Digital Marketing
• Role of AI in modern design and marketing
• Overview of tools and platforms for design and marketing
• Job roles, freelancing opportunities, and career paths
• Case studies: Successful brands using AI-driven marketing
• Hands-on: Explore trending AI tools (MidJourney, DALL·E, Canva AI)

🔹 MODULE 2: Essential Computer & Design Skills

Objective: Build a strong foundation in computer operations and visual literacy.

Topics Covered

• Windows/macOS navigation and file organization
• File formats: JPEG, PNG, SVG, PDF
• Resolution, dimensions, and DPI for digital content
• Typography fundamentals: fonts, hierarchy, readability
• Color theory and contrast
• Layout and composition principles
• Hands-on Exercise: Create simple posters using Canva

🔹 MODULE 3: Graphics Design Fundamentals

Objective: Learn the principles of professional design and hands-on creation.

Topics Covered

• Design elements: lines, shapes, textures, space
• Composition techniques: balance, alignment, contrast, proximity
• Logo design: process, inspiration, and tools
• Social media graphics: banners, ads, infographics
• Photo editing basics: cropping, resizing, filters
• Branding fundamentals for businesses
• Hands-on Project: Create a logo, social media banner, and flyer

🔹 MODULE 4: Advanced Graphics Design with AI Tools

Objective: Leverage AI tools to accelerate design and enhance creativity.

Topics Covered

• Introduction to AI-powered design tools (DALL·E, MidJourney, Canva AI, Adobe Firefly)
• AI image generation techniques: prompts, styles, customization
• AI-assisted photo editing and retouching
• Creating marketing visuals using AI suggestions
• AI workflow for social media campaigns and branding materials
• Hands-on Project: Design 5 AI-assisted social media posts for a brand

🔹 MODULE 5: Digital Marketing Fundamentals

Objective: Build a foundational understanding of online marketing.

Topics Covered

• Digital marketing overview: channels and strategies
• Social media marketing (Facebook, Instagram, LinkedIn, TikTok)
• Search engine marketing (Google Ads, SEO basics)
• Content marketing and blog promotion
• Email marketing campaigns and newsletters
• Analytics basics: traffic, engagement, and conversion metrics
• Hands-on Exercise: Create a small marketing plan for a local business

🔹 MODULE 6: AI-Powered Digital Marketing

Objective: Implement AI tools to enhance marketing strategies.

Topics Covered

• AI in social media campaigns: content suggestions and scheduling
• AI content creation tools: blog writing, captions, ad copies
• Automation tools for email campaigns and social media posts
• Using AI analytics for audience insights and ad optimization
• Hands-on Project: Run an AI-assisted marketing campaign for a product

🔹 MODULE 7: Social Media Campaigns & Strategy

Objective: Learn to plan and execute campaigns for businesses or freelancing clients.

Topics Covered

• Planning content calendars and campaign timelines
• Designing posts, stories, and ad creatives
• Running campaigns on multiple platforms (Facebook, Instagram, TikTok)
• Analyzing campaign performance and engagement
• Hands-on Project: Create a complete social media campaign with graphics, captions, and schedule

🔹 MODULE 8: Website & E-Commerce Design

Objective: Integrate design and marketing for web platforms.

Topics Covered

• Basics of web design: UI/UX principles
• Designing landing pages, banners, and hero images
• E-commerce visuals for product promotion
• AI tools for web graphics generation
• Hands-on Project: Design a product landing page with AI-generated visuals

🔹 MODULE 9: Freelancing & Portfolio Building

Objective: Prepare students for freelancing and remote work opportunities.

Topics Covered

• Setting up professional freelancing profiles (Upwork, Fiverr, Freelancer)
• Portfolio creation with AI-assisted designs
• Writing proposals and bidding for projects
• Communicating with clients and managing revisions
• Pricing strategies and contracts for design and marketing projects
• Hands-on Project: Create a freelancing portfolio with at least 5 projects

🔹 MODULE 10: Real-World Projects & Client Simulation

Objective: Apply learned skills in simulated professional scenarios.

Topics Covered

• Creating full branding kits: logo, social media posts, banners, email templates
• Running a small AI-assisted digital marketing campaign
• Lead generation and market research for client projects
• Client project simulation: From briefing to delivery
• Feedback, revisions, and project evaluation
• Final Hands-on Project: Complete a brand’s digital presence using AI and design skills

🔹 MODULE 11: Final Assessment & Certification

Objective: Evaluate knowledge, skills, and readiness for freelancing or professional work.

Topics Covered

• Practical assessment: Graphics design & digital marketing project
• AI-assisted marketing campaign evaluation
• Portfolio review and final feedback
• Certification of Completion
• Career guidance: Freelancing, remote jobs, and entrepreneurship

🎯 Learning Outcomes

By the end of this course, students will be able to:
✔ Design professional graphics using both traditional and AI tools
✔ Create branding, social media visuals, and marketing materials
✔ Implement AI-powered digital marketing campaigns
✔ Analyze campaign performance and optimize for better results
✔ Build a professional freelancing portfolio and start earning online
✔ Work on real-world projects with clients or businesses
✔ Apply design principles, marketing strategies, and AI tools confidently